In early 2017 we approached leading audience development agency Culture Republic to commission them to produce a survey of their audience that could then inform our future audience development and business strategies.
As a touring theatre company the challenges we face to access reliable audience data is difficult but is crucial to inform future planning. Culture Republic worked with us to speak to our audiences with the help of the venues the company had toured to and using their own wealth of data research. The results were interesting, surprising and revealing and shows why you can’t be complacent and that you should speak to your audience – they want to talk to you!
Stellar Quines: Using Data to Monitor Success highlights the main findings of the research.